Branding &
Visual Identity System

Brand Colors

#DA22FF

#A850FE

#767DFD

#44ABFB

#12D8FA

#24282B

#FFFFFF

#F4F4F4

Typography

Primary Typeface

Supporting Typeface

Gradient Mesh

Designed to be free-form and dynamic. Group similar colors and create smooth transitions from one area to the next.

Use solid white copy or graphics on top so they stand out.

Logo Marks

Construction

Spacing

Final with Spacing

Downloads

Iconography

Photography

Full-color photography with no overlay.

Using our gradient map to ensure a consistent greyscale style across all photos.

Dark overlay to allow white or gradient copy/logos to be placed on top.

Layers:
1) Solid Color: #24282B
Blending Mode: Normal, Transparency: 90%
2) Gradient Map: #24282B to #FFFFFF
3) Photo

Gradient overlay to allow white copy/logos to be placed on top.

Layers:
1) Gradient: #DA22FF to #12D8FA
Blending Mode: Normal, Transparency: 90%
2) Gradient Map: #24282B to #FFFFFF
3) Photo