The US has multiple music festivals throughout the year across a wide range of markets.
The stadium wants to target the most relevant markets of where these festivals are taking place in order to increase this audience group database for future various venue marketing campaigns.
Drive awareness as a premiere music and entertainment venue
- Increase top-of-mind awareness
- Inspire measurable digital traffic to owned channels and/or specified landers
Increase audience group database
- Tap into existing and new audiences that are interested in Concerts, Music Festivals, and similar interests
Create and generate compelling content that resonates with targeted audiences through rich-media creative
Client
New Stadium Venue
What we did
Marketing Strategy
Media Planning
Sponsorships
Get-away Sweepstakes
Targeted Digital Marketing
Influencer Marketing Activations
Google Display Network
Social Media Promotions
Email Campaign
More than half of Americans – 52 percent – attend live music events each year
68
attended a concert
44
attended a music festival
$80K
in annual income
$247
avg spent on live music event tickets
KPI’s – How we measured success
Level 1 –
Tangible Metrics
- Click-thrus
- Sessions
- Purchases
- Pre-Registrations
Level 2 –
Platform Metrics
- Social Growth
- Reach
- Unique Visitors
- Engagements
- Impressions
Level 3 –
Brand Social Listenings
- Sentiment
- Share of Voice
- Google Trends