The US has multiple music festivals throughout the year across a wide range of markets.

The stadium wants to target the most relevant markets of where these festivals are taking place in order to increase this audience group database for future various venue marketing campaigns.

Drive awareness as a premiere music and entertainment venue

  • Increase top-of-mind awareness
  • Inspire measurable digital traffic to owned channels and/or specified landers

Increase audience group database

  • Tap into existing and new audiences that are interested in Concerts, Music Festivals, and similar interests

Create and generate compelling content that resonates with targeted audiences through rich-media creative


New Stadium Venue

What we did

Marketing Strategy
Media Planning
Get-away Sweepstakes
Targeted Digital Marketing
Influencer Marketing Activations
Google Display Network
Social Media Promotions
Email Campaign

More than half of Americans 52 percent –  attend live music events each year


attended a concert


attended a music festival


in annual income


avg spent on live music event tickets

KPI’s – How we measured success

Level 1 –

Tangible Metrics

  • Click-thrus
  • Sessions
  • Purchases
  • Pre-Registrations
Level 2 –

Platform Metrics

  • Social Growth
  • Reach
  • Unique Visitors
  • Engagements
  • Impressions
Level 3 –

Brand Social Listenings

  • Sentiment
  • Share of Voice
  • Google Trends